Personal Branding
Why Your Name Is Your Brand: Lessons From the Brian Cookson Playbook
Personal branding used to be a buzzword reserved for LinkedIn influencers and self-help gurus. In 2024, it's simply how the internet works — and understanding it can be the difference between being heard and being ignored. Brian Cookson's approach to building a recognizable digital identity offers a practical, no-nonsense blueprint for anyone ready to own their online presence.